Rizzle began when visionary founders with a small group of developers approached us with a clear mission: to create the ultimate discussion platform for the Instagram generation. Initially, the app targeted a specific audience, with its concept and core features meticulously structured and defined.
Since our partnership began in late 2018, Rizzle has undergone significant transformations to become what it is today. One of the notable iterations was a social network for creators available on both iOS and Android.
What most brands don’t talk about
At its peak as a social network, Rizzle boasted over 34 million monthly active users. Today, leveraging cutting-edge artificial intelligence (AI), Rizzle has evolved into a revolutionary “no-edit” video creation platform dedicated to democratizing video content creation.
Rizzle began when visionary founders with a small group of developers approached us with a clear mission: to create the ultimate discussion platform for the Instagram generation. Initially, the app targeted a specific audience, with its concept and core features meticulously structured and defined.
Since our partnership began in late 2018, Rizzle has undergone significant transformations to become what it is today. One of the notable iterations was a social network for creators available on both iOS and Android.
At its peak as a social network, Rizzle boasted over 34 million monthly active users. Today, leveraging cutting-edge artificial intelligence (AI), Rizzle has evolved into a revolutionary “no-edit” video creation platform dedicated to democratizing video content creation.
How to make your website fast
- Figma Draw: An integrated illustration tool featuring dynamic strokes, masking, and handwriting capabilities. It’s perfect for adding a personal or artistic touch without ever leaving your project file.
- Grid + Auto Layout: A new design system based on real-world grids that simulates CSS behavior. This streamlines the collaboration between design and development while significantly boosting visual fidelity.
- Figma Sites: This allows you to design and publish websites directly from the tool, complete with breakpoints, animations, and editable styles. We use it for landing pages, campaigns, or “ephemeral” sites that require speed and visual consistency.
- Figma Make: An AI-powered feature that generates functional prototypes from frames or natural language descriptions. It helps us validate ideas and explore potential solutions at lightning speed.
- Figma Buzz: Designed specifically for marketing teams, this tool generates visual assets at scale using templates, spreadsheets, and prompts—all while keeping brand identity rock-solid.
- Dev Mode + MCP Server: Enhances the handoff-to-code process by allowing tools like GitHub Copilot or Claude to directly access defined styles, measurements, and design tokens.
- Integrated Generative Images: Since its rollout in May 2025, Figma has included on-canvas AI image generation and editing. This expands creative possibilities without breaking your established workflow.
Rizzle began when visionary founders with a small group of developers approached us with a clear mission: to create the ultimate discussion platform for the Instagram generation. Initially, the app targeted a specific audience, with its concept and core features meticulously structured and defined.
The vague meaning of AI concepts
Since our partnership began in late 2018, Rizzle has undergone significant transformations to become what it is today. One of the notable iterations was a social network for creators available on both iOS and Android.
The method: naming with heart and mind
Naming is an art, yes. But it is also a method. In our work, we approach it with structure, clarity and purpose.
This is the process we follow to generate effective naming:
- Strategic briefing: in-depth understanding of the brand platform (if it exists; if not, this is the first essential step).
- Defining the place in the brand architecture.
- Analysis of competition and parallel categories: what do others do and how do they name themselves?
- Identification of semantic and symbolic territories: concepts, values, imagery associated with the brand.
- Selection of the construction model: here we define how the name will be materialised, choosing between different approaches:
- Descriptive: literal name of the product or service. Examples: Burger King, American Airlines, General Motors.
- Acronyms: formed from initials or fragments of words. Examples: IKEA, IBM, BMW.
- Neologisms: combination of pre-existing terms that gives rise to a new name. Examples: Pinterest (pinboard + interest), Microsoft, Spotify.
- Abstract: invention of a word with no previous reference. Examples: Kodak, Xerox, Yoigo.
- Suggestive: directly convey a benefit or characteristic of the brand. Examples: Carrefour Express, YouTube, Movistar.
- Evocative: created from known roots with symbolic or cultural significance. Examples: Nike, Amazon, Bankia.
- Associative: linked to intangible values, ideas or attributes. Examples: Airbnb, Apple, Virgin.
- Free creative exploration: massive generation of ideas without filters.
- Semantic fusion: creative combinations of concepts, sounds and words to create new and relevant meanings.
- Rest: let it rest and review with a fresh eye.
- Strategic and emotional filtering: connection, differentiation, memorability, idiomatic appropriateness.
- Shortlist: selection of between 10 and 20 names.
- Legal and digital review: registrations, domains, networks.
- Evaluation with strategic panel: scoring for strategy, creativity and consistency.
- Presentation of finalists: with narrative, argumentation and storytelling.
- Legal registration and domain purchase.
In this process, it is increasingly common to incorporate artificial intelligence tools as creative support: to generate lists of words, explore semantic associations, or propose combinations. Always as a complement, never as a substitute. Because AI can offer volume, but judgement, strategic direction, and sensitivity remain human responsibilities.