ConoxTM
Construction
Industry: Construction
/ 2025
- Brand Strategy
- Brand Architecture
- Verbal Identity
- Visual Identity
- Website Interface Design
Location: Dubai, UAE
Rebuilding the brand around the business Conox had become.
Conox had outgrown its existing brand. We partnered with the company to establish a clearer position, rebuild the identity system, and create a digital experience aligned with its next stage of growth.
The business had evolved. The brand had not
Conox had grown into a more capable construction business than its existing brand could communicate. The company was delivering increasingly sophisticated projects through a technology-led approach, but its identity no longer reflected the quality, precision, or scale of the organisation behind it. As the business continued to grow, it needed a brand that represented where it was, not where it had started.
The work did not begin with redesigning the identity. It began with redefining what the brand needed to communicate. Every decision that followed was measured against that position.
Building the Identity System
The identity system was built to align the brand with the business Conox had become. Every element was designed to communicate the precision, capability, and consistency that define how the company operates.
Extending the system across every touchpoint.
The identity was designed to perform beyond the logo. Every application was developed as part of one connected system, creating consistency across operational environments, corporate communication, and branded experiences.
Extending Uber’s reach
Professional duplication requires speed, precision, and traceability. In the hardware sector, extensive catalogs and a wide variety of profiles can complicate operations. In a context in which JMA has a production capacity of 2.5 million keys per day, the objective of this project is to unify its key tasks through technology.
From reading a key and searching for equivalents to selecting the right model and cutting the copy itself, the applications designed seek to optimize the B2B process in stores and workshops, improving task times and minimizing errors.
A robust technological solution
A hybrid application developed in Angular, Ionic, and Capacitor, featuring a customizable theming system to meet the application's multi-brand criteria, prioritizing performance on tablets, Bluetooth connectivity with reading hardware, and offline mode to operate even with limited coverage. This technical architecture facilitates component evolution and integration with the JMA industrial ecosystem.
